Millennials are people who are born between 1977 and 2000. They are a set of audience who are early adopters of technology. They make up 21% of the US population which means that they have the direct buying power of over a trillion dollars. Moreover, they have a...
What Is Content Marketing? Why Is It Important For Business Growth?Posted by Apolline Adiju | | Content Marketing | | What Is Content Marketing? Why Is It Important For Business Growth? What is content marketing? According to Bruce Rogers, Content marketing...
Customers are more inclined to engage with or purchase from brands they feel the strongest connection with. This isn’t a new development. What is new is the definition of the term “engagement” itself, or more accurately, what defines a customer’s engagement.For...
Understanding the Shift to Contextualized Content MarketingBy MICHAEL BRENNER In Content MarketingThe context of your content matters just as much as its quality. Contextualized content marketing is a more in-depth look at the importance of relevance....
BrandsThe Future of Content Marketing Isn’t Content Marketing Let’s talk about the content marketing industry’s favorite chart.We love this chart! It pops up in about 75 percent of all content marketing talks, showing the explosive growth in searches for “content...
Jean Giraudoux once said, “The secret to success is sincerity. Once you can fake that, you’ve got it made.” It’s a funny indictment of how to take exactly the wrong approach to authenticity. But too often, brands and marketers miss the sarcasm. We target an audience,...
