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Why Event Marketing Works and Then SomeBy MICHAEL BRENNER In Content MarketingWhat’s one of the most powerful content marketing tools used today? Event marketing. 58 percent of marketers consider conferences, trade shows, and other events to be important...
How Content Marketing Transformed My Business (and life) Jeff BullasIt was a paperback book someone I trusted and respected had recommended.Its title was good but not great.The headline wasn’t so compelling that it would stop you in your tracks. But something about it...
The B2B buyer journey, particularly in the technical professional space, has transformed. At TREW Marketing, our engineer-centered research in North America and Europe has shown these trends:The majority of the engineer’s buyer journey has moved online.The majority of...
The B2B buyer journey, particularly in the technical professional space, has transformed. At TREW Marketing, our engineer-centered research in North America and Europe has shown these trends:The majority of the engineer’s buyer journey has moved online.The majority of...
How Content Marketing Transformed My Business (and life) Jeff BullasIt was a paperback book someone I trusted and respected had recommended.Its title was good but not great.The headline wasn’t so compelling that it would stop you in your tracks. But something about it...
